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Re:Amazon copied products and rigged search results to promo... by meany on Wednesday October 13, 2021 @09:33AM (#28851857)
This is not accurate. They attempt to maximize their profits and private label brands is a major effort to do that across retail.

“With its billion-dollar private labels, Target has become a master at spotting trends, copying them, and capitalizing on them”

“Target, for its part, seemed to see the C9 contract’s expiration as a chance to do what it increasingly does best: develop and launch a stylish brand internally—and keep all the revenue for itself.”

https://www.fastcompany.com/90661935/retail-thrives-on-copyi...

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