This is not so much a minimum viable product as a proof-of-content (we knocked it together in 5 days to see if there'd be interest in what we'd like to build).

Agreed that taking guesses is not ideal - we'd like to give users the ability to give authenticated access to services like Google analytics / Clicktales / native CMS analytics & siphon off the raw data they need, and then do our own additional assessments with it.