You're right, it should have it's own name. It's much closer to drug use. Constantly context switching with high emotionality. "Dopamine streaming"?

It takes a lot longer to put out an inflammatory book and it's harder to actually write one, because it has to be a whole book, not just 3 paragraphs. There was a lot less data easily accessible, meaning you had to have instincts of a seasoned craftsman or luck. The medium itself really did help us out for a long time.