It’s a positive feedback loop. Introduce people to outrage. Spur them into “action” where they create more “outrage content” (comments, posts, … etc.) for you in return for attention and praise (Likes, upvotes, … etc.). Outrage content grows exponentially like the spread of an infectious disease or a nuclear chain reaction … as does the “engagement” of the site. The job of the site is just to get the outrage content in front of the viewers and keep the chain reaction going.

Basically the modern version of riling up a lynch mob … for profit.

To some extend, all social media use this feedback loop, even this site.

P.S. Yes, I realize the irony of this comment.