While I'm not sure parent's suggestion is feasible or would solve anything, it is more like the AT&T breakup in that the system is still cohesive, even if operated by separate entities.
Federated social media for me has been much less toxic in terms of discussion quality and is much less addictive, I love checking it but I don’t doom-scroll to oblivion…
But server doesn’t get payed to make me doom scroll to oblivion so incentives are much more aligned.
Its one thing if the content being served is what some nefarious actor wants a group to consume, for influence sake. Its another when its the content produces and consumes themselves. The current misinformation discourse on FB is the current culture, especially the culture of a large group of people. It originates both on and off FB. 'Q' didn't originate on FB, it originated on 8chan, let that sink in.