I'd argue the biggest glaring exception is advertising. I'd also add all kinds of rent-seeking behavior, a prime example of which are business models relying on abusing intellectual property regulations. And then you have a whole laundry list of business models and tricks that are socially negative but yield nice profits - various incarnations of "razor and blades" model, or the distressingly common in appliances sector - and now in computing hardware too - practice of replacing parts of a product with lower-quality substitutes in subsequent batches, without changing the SKU.

My own opinion is that profits and social value have become mostly misaligned a few decades ago already.