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A comment on Moving AdSense to a first-price auction.

Re:Moving AdSense to a first-price auction by frantzmiccoli on Thursday October 07, 2021 @12:31PM (#28788592)
As an advertiser I have the feeling that we will end up being charge more, finding the right price at which to bid will take us a lot of time and effort.

I am wondering if this impact search keywords advertising.

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Re:Moving AdSense to a first-price auction by AlbertCory on Thursday October 07, 2021 @08:30PM (#28794068)
You can be certain that they ran many, many experiments to find out how much more money they'd make.

What they can't predict is how the universe of advertisers will adjust their strategies, as you said. Even less predictable is how the competitors will react.

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