I'd like to see that. I'd be more interested to see the ethical case for working for any startup that is based on user's being the product, or takes VC money so that it can destroy existing businesses through predatory pricing. Fact is, the sub-industry this forum relates to is a breeding ground for ethically-challenged business plans.

I think that's actually pretty easy?

Sure all these companies have their share of evil doings, but FB is probably the one that tends to affect people on a much more personal level (resulting in bullying, depression, anxiety, etc)