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Re:People Judge You First, Then Your Idea by mahadri on Friday August 12, 2011 @01:00PM (#2878078)
You might like this 18 minute TED talk that parallels the article's idea. "People don't buy what you do; they buy why you do it."

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...

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