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Re:Ask HN: Have you been offered money for a disguised ad on... by nuttakorn on Friday August 12, 2011 @02:10AM (#2876182)
I don't think this is call white-hat SEO practice. White Hat is not directly purchase links but they do content + innovative way to get other people links to them. Link purchase is against the Google policy.
Re:Ask HN: Have you been offered money for a disguised ad on... by dmc on Friday August 12, 2011 @09:12AM (#2877090)
I've generally seen it been called white-hat. In my (limited) experience, black-hat is generally used to reference automatic link building, content spinning etc., while white-hat to reference link building through other means that Google will(or can) not automatically penalize.