Re:Whistleblower to Congress: Facebook products harm kids an...
by clairity on Tuesday October 05, 2021 @12:57PM
(#28762099)
because facebook meticulously tracks and categorizes us (the ontology), it’s possible to extricate personal data from facebook based simply on the ads you’re served. so fb still leaks data about you (to advertisers, researchers, governments, etc.) even if they don’t literally let people download the personal data. then there’s also the issue that the government can compel arbitrary disclosures secretly and without recourse.
Facebook has a giant ontology of subjects. Based on their "stalking" of you, subjects in this ontology are connected to the user profile; i.e., the FB user's "interests".
Ad buyers are buying access to the ontology, not the individual users. They're not given a list of users to sift through and choose the user. They choose the subjects and FB's ad network shows the ad to users with matching interests. For what it's worth there's at least a buffer there.
You may still find this wrong, but the idea that they're providing "intimate details of their lives" oversells the argument against FB.
BTW: you have to at least give FB credit for giving users access to the interests that are tied to their profiles. I periodically sweep through them so that I show 0 interests and subsequently never get any ads. Ad buyers are looking to target people; if you're not in the target audience you wont be shown an ad.