We live in a world where nearly _all_ information fed to the public is misinformation. Except in one case it's due to FB and in another it's 5 dudes who own the entirety of US (and large chunk of the world's) "free" press. In this narrative-rich, (nearly) fact-free environment, aside from the obvious asinine bullshit that's easily seen through, the "misinformation" becomes simply something you don't agree with. The benefit of this is that it's no longer just 5 dudes that control the manufacturing of public consent. At a minimum it's 8 now (add Zuck, Pichai and Dorsey to the mix). With any luck, these 8 might start stabbing each other in the back.