I don’t think it’s the masses. I think it’s a very small minority stuck in a feedback loop of always needing to be more woke than the other person. The social media in itself is an echo chamber: most people even in the US are unlikely to feel strongly about this and it’s a complete non-issue everywhere else. An average steel worker, truck driver or even software dev does not care and thus can’t be part of the masses actively distorting the meaning of popular terms.