Another name for nudge. Thaler did a recent interview on Freakonomics that was fun to listen to.

Curently reading https://www.amazon.com/Nudge-Final-Richard-H-Thaler/dp/01431... as a result of listening to that podcast. who thought behavioural economics would be a fun to read?

Just reading psychologists is boring. Someone needs to get writers, game designers, artists, priests, politicians, salesmen, public speakers, musicians all in a room to get choice arch right.

These are the tradional master crafts of persuassion. Each individual domain has its tools honed over centuraies. When you nudge through speech, writing, visually, procedurally etc its all different routes because there are so many routes.

Old- 2011? See also work under the term "mechanism design."