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A comment on The new dot com bubble is online advertising (2019). Parent comment
They are essentially what one needs to measure incremental ROAS of one's advertising.
Now, there are obvious caveats (online, tracking etc) but they're much much better than what's available for other platforms.
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They are essentially what one needs to measure incremental ROAS of one's advertising.
Now, there are obvious caveats (online, tracking etc) but they're much much better than what's available for other platforms.