Re:The new dot com bubble is online advertising (2019)
by AreYouElite on Saturday October 02, 2021 @08:12AM
(#28727973)
Intriguing!
I am new business, and my online ads campaign seen by 4000+ people produced maybe about 2 installations. Appealing to people in real life was much more effective for me.
I know my target audience is in the hundreds of thousands but I just cannot reach them through more or less blind online ads.
Re:The new dot com bubble is online advertising (2019)
by AussieWog93 on Saturday October 02, 2021 @05:58PM
(#28732452)
As someone else pointed out in a different thread, it depends a lot on what your product is. If you're selling something aimed at a highly tech-literate, "elite" audience, ads will likely be much less effective than if you're selling, say, decorated cupcakes.
My business has had huge success with promoted listings on eBay. People will gladly pay 20% more for a sponsored item rather than scroll down literally one inch to get better organic results.
Even if these people are a tiny minority population-wise, they make up a disproportionate percentage of people that waste money on frivolous or overpriced goods.