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A comment on The new dot com bubble is online advertising (2019). Parent comment
My general advice, which I borrwed from somewhere...
Advertising is like an Aircraft. You power up, use a lot fuel(budget) and you get airborn!
Then you cut the engines (reduce budget) and you start gliding and you think, well OK, everthing seems fine! I dont need to keep burning fuel!
And then all of sudden you either smash into the ground or you have to use that rapid fuel burn all over again to get back on top!
YMMV!
On the flip side, I've cut Google Ad spend for a large tourism brand and traffic to the website continued to grow even 24 months later.
Traffic is one metric of course....
Marketing and Advertising are complicated and hard! It requires nerves of steal and it really helps when it's someone else's budget! :-)
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My general advice, which I borrwed from somewhere...
Advertising is like an Aircraft. You power up, use a lot fuel(budget) and you get airborn!
Then you cut the engines (reduce budget) and you start gliding and you think, well OK, everthing seems fine! I dont need to keep burning fuel!
And then all of sudden you either smash into the ground or you have to use that rapid fuel burn all over again to get back on top!
YMMV!
On the flip side, I've cut Google Ad spend for a large tourism brand and traffic to the website continued to grow even 24 months later.
Traffic is one metric of course....
Marketing and Advertising are complicated and hard! It requires nerves of steal and it really helps when it's someone else's budget! :-)