Re:The new dot com bubble is online advertising (2019)
by namanyayg on Saturday October 02, 2021 @05:09AM
(#28727195)
Well, if we are talking about a recently formed company who (1) doesn't do any offline advertisment and (2) only does fully tracked online ads, you can calculate ROAS fully right? (The only exception would be word of mouth sales)
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Re:The new dot com bubble is online advertising (2019)
by auggierose on Saturday October 02, 2021 @05:15AM
(#28727220)
It's a big exception; otherwise you are just assuming that the only way people can get to your product is through ads. But this is equivalent to assuming "incremental ROAS = ROAS". So you propose to solve the problem by ignoring it. ;-)
PS: Of course that works if the difference is indeed small enough in your case so that it CAN be ignored.