Re:The new dot com bubble is online advertising (2019)
by MarkMc on Saturday October 02, 2021 @02:21AM
(#28726416)
> And itβs not as if anyone is clicking Google search ads for Coca-Cola and ordering a 6-pack right there. This is the same problem that these companies have with TV advertising.
Supermarkets already have a loyalty card program where you receive a small discount and in return you agree to receive targeted advertising based on your purchases.
Why don't these loyalty programs add a clause saying that they may also share your personal information with Google? That would mean Coca-Cola or Proctor and Gamble could see how much they spent on advertising to a particular person, and how much that person spent in buying the company's products.
Supermarkets already have a loyalty card program where you receive a small discount and in return you agree to receive targeted advertising based on your purchases.
Why don't these loyalty programs add a clause saying that they may also share your personal information with Google? That would mean Coca-Cola or Proctor and Gamble could see how much they spent on advertising to a particular person, and how much that person spent in buying the company's products.