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A comment on The new dot com bubble is online advertising (2019). Parent comment

Re:The new dot com bubble is online advertising (2019) by ashtonkem on Friday October 01, 2021 @11:39PM (#28725745)
It also doesn’t mean that the advertising is money wasted. Coke spends that money to remain the go to brand, and surely values being the cultural default very highly. Saying “Coke would still sell without ads” really misses the point for why Coke advertises.

It reminds of car ads. Apparently (correct me if I’m wrong), but OEM ads aren’t about converting new customers, but they’re about trying to convert recent buyers into lifetime buyers. It’s to build in the consumer the attitude of “we’re a Ford household”, not to convince a Chevy driver to buy Ford for the first time.

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Re:The new dot com bubble is online advertising (2019) by a4isms on Saturday October 02, 2021 @09:45AM (#28728525)
The automobile analogy brings up another benefit of advertising. Items that are sold as socioeconomic status proxies don’t work unless everybody knows the brand.

It’s not just that Volvo wants me to think I drive a safe wagon that is a sensible choice for middle-class, educated people who watch public television.

I want my neighbours to think these things about me even though they drive Ford and GM. That advertising assures me I’ll get both a car and a cachet.

If Volvo had a way of only selling to people who want Volvo cars for the utility, but few others would have heard of the brand, it would have less value.

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Re:The new dot com bubble is online advertising (2019) by GeneralMayhem on Saturday October 02, 2021 @12:14AM (#28725910)
I don't disagree with you. My point wasn't that Coke-style brand advertising was worthless, just that it's extremely difficult to measure without much longer experiments - specifically because it's been so successful.
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Re:The new dot com bubble is online advertising (2019) by popcube on Saturday October 02, 2021 @01:34AM (#28726227)
I remember an experiment about coparing cola and psi, they found advertisement of cola was so successful that people saw a cola bottle will let them feel it more delicious. I assume they want to keep this advantage in internet era
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Re:The new dot com bubble is online advertising (2019) by GhettoComputers on Saturday October 02, 2021 @02:18AM (#28726405)
Wouldn’t it be better just to have it as product placement rather than advertising? Warren Buffet makes it look great, 5 cans a day. With his longevity and investments he’s great for them.
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Re:The new dot com bubble is online advertising (2019) by GeneralMayhem on Saturday October 02, 2021 @03:50AM (#28726830)
Product placement is a subset of advertising, not a different thing.
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