I think you’re misreading what I’m saying. I’m not saying that this is art because it’s memorable. I’m saying that this is memorable to me because it’s a piece of art that resonated with me in a special way, like only few other pieces of art did. Whether it’s truly art or just a clever trick is certainly up for debate and bigger minds than mine failed at finding objective criteria, but at least the curators of the museum considered it art or they wouldn’t exhibit it.