Well, sure, I agree that they need to focus on their core service; in this case - delivering "lunch" -- which by my comment could be inclusive of accompanying floral arrangements.

I.E. you order a zerocatered meal for a team/exec briefing/whatever - and choose to add some arrangement along with it.

Personally - I have been wanting the netflix of floral delivery for some time at my home. There are already services that do whole corporate plant service, but this is a much broader scope (e.g. showing up regularly to service said plants). Adding simple floral arrangements to an already delivered product is not such a far reach from their core service - there would be no service - just delivery.