When I joined Cloudflare in 2011 Matthew recommended the book.

I bought "The Innovator's Dilemma", read it, and said to myself "OK, we'll do that then".

Hi John

Since you're here, would love for Cloudflare to disrupt the DBaaS marketplace.

I already run my entire business on Cloudflare (for services you have) but there is a significant portion of my infrastructure (>50%) I haven't moved over that is dependent upon needing a DBaaS offering. With a DBaaS offering, I could run near 100% of my infrastructure on Cloudflare.

(Workers KV is great btw, but there are so many times where just a traditional RDMS is needed that a key-value store doesn't fill).

Email me your desired functionality. jgc@cloudflare.

Will do (and thanks so much as you and the entire Cloudflare team does in listening to customer feedback).

Thanks for being a customer and don’t hesitate to tell us what we’re not getting right.

Just commenting to signal public enthusiasm for this suggestion.

Any other book you think has been critical to Cloudflare's successful mindset?

I used to give all new managers at Cloudflare Daniel Pink’s book “Drive.” Summary of a bunch of interesting research on what really motivates people.

That’s a good one. Also we gave everyone a copy of “Give and Take” by Grant at one point. And I buy anyone a copy of “On Writing Well” by Zinsser.

Actually, I bought it right after you told me about it! It’s super interesting and I learned a lot from it

Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans

That's an amazing compliment from Christensen. Give AWS hell Cloudflare, looking forward to using R2.

One of the best reads from Christensen, too. I refer to it often