Devil;s advocacy: then why so much ad spend to push pro-vaxx media? Also vaccinated, not remorseful at all. Wouldn't the responsible messaging be a huge ad wave of "talk to your doctor?"

My opinion: this isn't actually a feasible solution. There are not enough doctors for all millions of Americans, let alone all billions of humans, to consult with their doctor. It's also largely unnecessary. I did not consult my doctor. I looked at the situation, assessed my values, did my own cost-benefit analysis, and mediated all of this with a healthy amount of dialogue between my confidantes. As most people do.

I think this almost necessarily has to be litigated largely through public engagement. You know your situation, your risks, and you know if a serious consultation is prudential for you.

Even still, if the position is "don't make decisions based on biased media," why is the pro-vaxx media more valuable than anti-vaxx or vaxx-hesitant? I believe it resolves entirely to your individual values.

The argument should be: why is it profitable to the individual to value one over the other? I can only make this argument from my previously-established values, and I'm already pro-vaxx.