We have large online retail sellers of books in France (ex: Fnac, Decitre etc) but they don’t want to build the same stocking capacities than Amazon. Therefore most books are out of stock at these retailers and Amazon has a crushing lead online. On the other hand large publishers traditionally are very well connected to the political world. So I see why they want to break Amazon’s lead.

On this other hand the local book stores and their customers represent a vocal minority, mainly consisting of left leaning educated voters. This demographic is probably interesting especially since 2022 is election year…