Leaked Facebook Docs Depict Kids as 'Untapped' Wealth

Re:Leaked Facebook Docs Depict Kids as 'Untapped' Wealth by lucasyvas on Tuesday September 28, 2021 @08:44PM (#28689125)

> One such document is said to refer to children between the ages of 10 and 12 (“tweens”) as a “valuable but untapped audience.” Another suggests “leveraging playdates” as means to drive Facebook’s “growth.”

Oh come on, really? I really hope this is false and a smear piece. Otherwise, I have no idea how to respond to this reasonably.

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Re:Leaked Facebook Docs Depict Kids as 'Untapped' Wealth by wayfarer1291 on Tuesday September 28, 2021 @08:54PM (#28689185)

Here's the quote from the report written by the Facebook researcher: "Is there a way to leverage playdates to drive word of hand/growth among kids?"

https://twitter.com/drewharwell/status/1442912550815821824

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Re:Leaked Facebook Docs Depict Kids as 'Untapped' Wealth by Supermancho on Tuesday September 28, 2021 @09:08PM (#28689249)

How is this surprising or offensive? Granted, minors are on the internet. This has been true for decades now. They are segments of the audience. FB is going to last until these kids are adults.

Everyone knows that FB has some utility as long as it remains at a minimum popularity. As it's obvious that these audience segments age out (eg AOL's audience) ofc there is a compelling reason to strategize on how to stave that off.

Why not have documentation about how children are NOT using FB? Seems as utterly innocuous to me as the fast food chain studies or EA/Blizzard looking for why people don't like Heroes of the Storm.

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