The discussion here, so far as I've followed it (only beginning) is focusing on what is called 'first-order Cybernetics' about the role of feedback and information in systems that steer some variable toward a goal (think: pilot of a ship; thermostat). 'Second-order Cybernetics' (see von Foerster, Glanville) does ask, 'who is steering' and brings in both subjectivity and responsibility in an instance.