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Re:Jonathan's Card revealed as viral marketing campaign by brianleb on Wednesday August 10, 2011 @09:34AM (#2868084)
FWIW his account is over a year old (though not very active).

http://news.ycombinator.com/user?id=jonathanstark

Re:Jonathan's Card revealed as viral marketing campaign by billiamram on Wednesday August 10, 2011 @03:35PM (#2869817)
It looks like the same thing that happened this time. Someone posted an article of his to HN, then he created an account here to comment.