This article asks us to think: what if all advertisers around the globe formed a united, transnational organization capable of reaching billions of people per day? In other words, the framing of Facebook as nation-state-like is useful for understanding the size and scope of both the company itself, and the harms it does.

Some other multinationals may be just as "big" in one sense or another. But few (possibly none) have the combination of a) the influence over as many people on a day to day basis, and b) the disregard for society that Facebook possesses.

What makes the article / this framing interesting is that it calls into question some basic assumptions of political theory. For example, it's been assumed that for a state-like power to have influence, there must be a corresponding geographic region. But if you reach billions of people per day, wherever they are... what was previously a black and white distinction is now a grey area.