You'd think so, but people and especially enterprise devs seem to discount GDocs as viable and themselves gravitate towards Atlassian. I've dropped enterprise web project mgt tools for my team's in the past and the amount of hate I experienced for going back to Excel and weekly status chats (where I fill in the Excel for them) is astounding, and yet Jira is rarely updated truthfully. Maybe that's why they do it, Jira is a great place to hide lack of progress without embarassment.