I wholeheartedly disagree with this assessment of Apple. As a long time business owner and developer, I've had nothing but pain as a developer working with Apple technologies.

We've created over 100 cross platform experiences, and I'm seriously considering a #FckApple tattoo.

I know that feeling. I was going to write a post about how Apple's review process made us change our how business because we couldn't afford to fight with them even when we are in the right.

> Talk to them

How? He tried talking to them, and they rejected his appeal.

They have a call scheduled with him, and have approved the app now. The App Store review process is a bit confusing - at first, he replied to the e-mail from the Reviewer, who replied saying there's nothing he can do. What he should have done is explained that there's a process by which you can get a different group, the App Review Board, to look at your appeal. That is different than replying in the "Resolution Center" or replying to the initial rejection e-mail.

If Apple was more developer-friendly, which they are absolutely not as a company, you would think that all replies to rejection e-mails should go through this board. But unfortunately, that's not the case - you have to go through a different process to submit an appeal, which is what it sounds like the blog poster has done (to get a call with them scheduled.)

I've tried in the past for other issues. You get on the phone with someone who has no power to help, and that's all you're told. They don't do a good job.

Same here-- had a call with them but they don't really have much power or decision making abilities. Similar to customer service reps. Mostly script based.