We've had celebrities since before electricity. The reach and scale of print was greater than word of mouth, the reach and scale of radio was greater than print, the reach and scale of TV was greater than radio. The internet is just another expansion of scope, but it's the same culture underneath. Never before have we felt the need to come up with a new word for celebrity.

You could have argued at one point that the internet gives everyone an equal chance to become famous and influential. But even that is less true every day as agencies are increasingly required to stand out in an increasingly saturated market.

I strongly dispute that celebrities need talent to get noticed too. That's never been true.