This line from the article is applicable to a wide range of Agile add-ons and recipes: "An unnecessary rebrand of an existing concept... that goes against the fundamental principles behind agile."

SAFe might be the pinnacle of Agile practitioners rebranding everything as part of their particular extensions of Agile.

Scaling up Agile in big enterprises is important. But rebranding things senior management already does and knows how to do is counterproductive and cult-like. Not every part of a business benefits from Agile.