Re:Apple's Power Move to Kneecap Facebook Advertising Is Wor...
by lotsofpulp on Friday September 24, 2021 @09:55AM
(#28642377)
Lack of movement in sales after paying Facebook for advertisements will emerge, and that will certainly be noticed.
[ Parent
| on HN ]
Re:Apple's Power Move to Kneecap Facebook Advertising Is Wor...
by dghlsakjg on Friday September 24, 2021 @12:02PM
(#28644222)
You may overestimate the sophistication of ad buyers, and underestimate the ability of Facebook to convince buyers that their ads are working
Re:Apple's Power Move to Kneecap Facebook Advertising Is Wor...
by lotsofpulp on Friday September 24, 2021 @01:12PM
(#28645204)
The increased ability to track the efficacy of ads is the value of the tracking that the internet enabled, hence the value of Facebook. Hampering this ability to match ads to purchases reduces the price these ads can be sold at, it is what the whole article and situation are talking about.