I think you are a good data point counter to what many people do.

I think it shouldn't be about "how cool the company" is, but you should know what is the character of the company. We're not trying to be "cool", we want to hire people who will come here and do their best work, and want to see the impact they can have (we're in health tech).

That's not for everybody. People probably went to work for places like Uber because they thought it was "cool" to work there. or facebook or google. How many people get really excited about BNPL tech, where here in Australia, that's big thing. Those people may be more motivated by the $$.

There are missionaries and mercenaries, and I disagree that every company needs to only ire missionaries.