Think about what is important to the demographic that is playing Fortnite, is playing the game more important or is having an Apple device?

There are kids that are in elementary school that wear Fortnite clothing. The brand is everywhere. I am sure some actuary did the math on it so that Apple will come ahead, but the optics on something like this will sway brand loyalty for years in this demographic.

Don't ask me, ask the parent comment poster.