I think it's hard for me to say exactly without a side by side comparison, partially because this one had different toppings than my normal burgers do, but it seems fairly comparable in flavor and I would buy these again. I've also had an impossible burger a few years back at a nicer restaurant and that was good too.

I think both are to the point that if I didn't know what I was eating and didn't deeply try to analyze and compare, I could eat one without any idea that it's not meat.

I'm now somewhat interested the next time I see my family to see if I can pull off a ruse of making burgers for dinner from these and see if anyone even notices, particularly my brother who would say there's no way you could trick him XD

Beef, but they're pretty similar. Maybe someone could fool me with one if I didn't know