No, I still don't care at all about the customizability. I did it mostly because I had to use Windows but didn't want to deal with an OEM's crap ware. The customizability was actually an impediment to get what I wanted: a box.

I don't doubt that a huge market of interchangeable parts made this easier. But it's important to separate the ends from the means here, when it comes to customer concerns. The customers that want customizability and upgradability are a vanishingly small slice of customers. (Just as are the ones who want to run Linux, and that small slice does include me.)

"I did it mostly because I had to use Windows but didn't want to deal with an OEM's crap ware."

Can you not imagine the vast market of people that might want a laptop not loaded with OEM crap ware? Because that is exactly what could emerge if Framework manages to establish a market of commodity mobile components.

The simpler route would be to have an OEM that didn't install crap ware, rather than having to order a basket of parts and assemble them.

I went the basket route because it required less research for me, because I just wanted to get to my end result as quickly as possible.

Grander goals about establishing ecosystems that serve other eventual end goals is not the way that most money is spent. (Though I do spend my money that way in other areas, such as with climate action, the PC market does not matter that much to me.)

You have just cited two more excellent reasons for modular laptops and commodity components; component selection and the environment. That brings the total to three, including the "OEM crap ware"

You're a potential customer of this product, your cognitive dissonance on the matter notwithstanding.