If information is of real value — like vaccines — … do you see where I’m going?
In today's media visibility is massively skewed by the platform's interest of "engagement" — which too often means enragement. That’s how fake news spread so fast (also in ad-click-financed newspapers, by the way).
They aren’t only exploiting human psyche, but also the proprietary, centrally controlled algorithms that drive social networks and the ad-financing of newsrooms.
If you log out of Youtube and then watch a talk about Java development, and then the Youtube algorithm suggests alt-right content in the auto-play-list, then something is wrong with the algorithm.
It is ironic that platforms that send the fake news your way in the first place then put a fact check underneath.
On the other hand, if it's essentially gossip, like twitter, the truth isn't particularly important but shock value is- it's more about social standing/status, entertainment or whatever.
The arguments for controlling 'misinformation' are really just claims by one entity that they should be in control of the gossip.