My understanding is the latter list are closer to how tenets are used (per the article and from some arms-length experiences). The three “some of Amazon’s” that you object to are LPs and are indeed not framed as tenets.

I’ve generally thought of tenets as smaller in scope; “on this team/project, our tenets are _____” They would keep overall company vision in mind, but would break it down more specifically to the local situation, helping to guide people to a common understanding of “we have a generally frugal culture/LP, but in this case, we will value speed over cost in this type of trade off”.