My hope is that down the line, if it gets enough users, then it would be a place that labels would want to promote their artists. I agree that a lot of people don't want to pay for music - I'm hoping there are enough out there that are willing to pay for curation and the convenience of being told about a cool new band each weekday. So far I've had a few subscribers by running facebook ads, but it seems there's a bit of an art to getting the most mileage from the ads.