Re:On YouTube’s recommendation system
by steveklabnik on Friday September 17, 2021 @02:29PM
(#28569154)
As someone who had a bit of a YouTube hobby and is trying to get back into it, I've generally found that the algorithm brings me a larger audience than I would have otherwise. I've published three videos in the last 28 days, and my analytics says I've gotten 5200 views across all my content in that time. I have about a hundred subscribers. Search is still king, but 15% of those views have come from suggested. I've got a 7.8% CTR so it's suggesting it to quite a few people.
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Like Facebook now does for "boosting" post shares, I wonder when the YT algorithm will start incorporating pay to win mechanics.
Re:On YouTube’s recommendation system
by steveklabnik on Friday September 17, 2021 @03:14PM
(#28569754)
It seems like YouTube has realized that winner-takes-all is bad for the health of the platform, and is trying to grow smaller creators. I suspect they won't do this, because they realize that it ultimately strangles growth. Mr. Beast (for example) is already spending about $4MM/month on making videos; if they allowed this kind of stuff, well... not many people could compete.
We'll see though!
After I made the post I remembered they already do it. Brands can pay to sponsor existing videos that put them in a good light. These recomendations do have an [Ad] tag, but the extra views and impressions are allow to feed into the algorithm which then doesn't have to maintain the [Ad] tag going forward:
https://support.google.com/google-ads/thread/10007177/using-...
Re:On YouTube’s recommendation system
by frosted-flakes on Friday September 17, 2021 @10:10PM
(#28572950)
Occasionally I will see a "Rising Creator" section on the Explore/Trending page showcasing a single channel. This channel typically has less than 5k subscribers and posts regularly.