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A comment on Mailchimp insiders react to employees getting no equity from Intuit sale. Parent comment

Re:Mailchimp insiders react to employees getting no equity f... by snowwrestler on Friday September 17, 2021 @01:59PM (#28568746)
This would be true if Mailchimp had a competitive advantage in deliverability, which they don’t. Source: I have evaluated Mailchimp as an ESP several times and selected competitors.

None of the ESPs beat our corporate email system on deliverability BTW. They did make it a lot easier to manage email programs, though.

Edit to add, I’m sure IP reputation management is a challenge if your business model is to allow anyone to sign up for free and start sending. Paying clients don’t care about that, though. Deliverability is something you can buy from lots of people. And for small folks, you’re not going to beat the deliverability of Gmail. It’s table stakes IMO. There’s a reason Mailchimp sells itself as a marketing software platform and not “we deliver emails”.

[ Parent | on HN ]
Re:Mailchimp insiders react to employees getting no equity f... by elif on Friday September 17, 2021 @07:33PM (#28572060)
Their competitive advantage in deliverability is their client list. You can't divine yourself a massive volume of legitimate and engaging traffic. MC had to answer to literally no one, and we got to fire any customer we wanted.
[ Parent | on HN ]