A fresh install with my original media failed in the same way during updates.
A fresh install (on a spare HD) with the media creation tool worked once, but crashed and burned after the first time I ran Windows update. I might try again, but I'm a little worn out.
I actually wasted hours with MS chat support, but they offered no insight except running me through a fresh install script. Once I hit the end they started talking about BIOS updates. However that's an entirely different wall, because apparently my MB shipped with an update that's not recommended for my CPU, but I cannot downgrade. I'm now debating whether to shell out $$$ for CPU upgrade (not even to current gen), but the ones I want are out of stock and only being sold by iffy sellers.