For thousands of years prior to the invention of HTML email, back unto the ages of cuneiform on clay, people managed to express themselves. Entire competing schools of rhetoric developed to teach people how best to express themselves, long before any form of electronic mail existed. Some of those schools focused on eloquence and interest, others on brevity and clarity, and those were both possible with plain text written by reed pens and ink on papyrus. I wonder whether relying on HTML for one's expression is really better than cultivating a writing style that suffices to convey one's thoughts independently of the medium used.