Often, not always but often, owners of businesses are refusing to run a business at a more reasonable personal salary. Sometimes owners should temper what they personally expect in monetary returns.

We would never expect a business owner to work for less than a livable wage and we definitely shouldn’t expect its employees to either.

If a business can’t provide both its owner _and_ its employees a livable wage, then it should probably go under since it would seem that either it’s product isn’t valuable enough or it’s being mismanaged to the point that it can’t provide a livable wage to anyone.