Apple didn't treat anyone bad. They had the rules set up day 1, and there is always the option to switch to Android (both from a user or dev perspective). It's a private company, their store, their rules, which has roughly been always the same. And I'm saying this as an iOS developer. When I develop something I'm fully aware of what can be copied, what is allowed, what payment methods can be used etc upfront, and I accept the rules and don't try to change a private company's own platform's rules.