Its true that social media is addictive, and also that companies intentionally design it to be so, but everyone bears some responsibility on that - from the companies, to the users, to the engineers working on it, to online authors referencing it/promoting it, etc, etc. So even if we argue about who gets what percentage of blame, it doesn't really change anything. We may convince 10-20 people in the comments section, but thats not really a solution. We need to contribute on a social media de-addiction guide or something.. :)