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A comment on Apple unveils new iPad mini with breakthrough performance in new design. Parent comment

Re:Apple unveils new iPad mini with breakthrough performance... by chalst on Tuesday September 14, 2021 @02:30PM (#28528813)
Fairphone did exactly this with the Fairphone 3+: they emphasised that they were just upgrading two components of the Fairphone 3 that had attracted criticism (the camera and speaker) and otherwise didn't want to change anything about their super-easy-to-repair phone with promises that replacement parts would be available for many years.

Fairphone's marketing is rather unusual in the marketplace in this respect.

[ Parent | on HN ]
Re:Apple unveils new iPad mini with breakthrough performance... by johnchristopher on Tuesday September 14, 2021 @05:19PM (#28531427)
It's interesting you mention that because I went to their website today and they are running a secret product campaign at the moment:

> The ...............* that can change a whole industry

> *Coming soon. Subscribe for updates and a chance to win big!

So it may be a laptop, a fairphone 4, a DIY geosync satellite. Or simply the old trick that tickles curiosity and get them subscribers to their newsletter. Not that unusual. And as a techie I say "fine, keep your secrets then" though.

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Re:Apple unveils new iPad mini with breakthrough performance... by q-rews on Tuesday September 14, 2021 @03:15PM (#28529584)
What’s a fair phone though. You don’t make money with bland marketing. Nobody knows what that is.

Edit: lol @ people downvoting because I judged their phone. As if I cared about imaginary points on throwaway accounts.

[ Parent | on HN ]