When I got the 4 it was great. By the time I finally changed the form factor last October, the world had changed and by that I mean much of the web was unusable due to the screen size and how no one optimized for non-phablets.
What’s perfect one year may not be perfect the next because things change. Accounting for an allowance of standard marketing hyperbole on top of that, i don’t see anything particularly wrong with that one claim.
He generally made specific claims which were true — for example, when they added AltiVec they talked about media processing and other SIMD-friendly tasks — and then let the press/fanboys generalize that. Towards the end they also started talking about things like battery life or software features when there simply wasn't a compelling comparison like that.
What are you talking about? He never changed his story about RISC, and guess what Apple is using now? The only reason they switched to intel was because nobody else was manufacturing a chip that was competitive.
Steve Jobs with his distortion field used to say RISC was better than Intel right up until they switched to Intel, then the story switched.
They acted like they invented the omnibox for safari browser…
Also they used to tout the size of their phones as perfect, then unceremoniously eliminated that size for nearly a decade (until this year!)
https://m.youtube.com/watch?v=AptLR1gS-Pg